NƎTWORK is an internationally recognized agency for Sportdesign based in Frankfurt & Hamburg, Germany.
We feel fortunate to have been invited to work with numerous iconic brands, inspiring athletes and teams.
Among other projects NƎTWORK has created the Global Product DNA for The North Face, launched the Soccer and Lifestyle Categories for Under Armour, designed the US Freeskiing Teamwear for the 2014 Sochi Olympics and designed & developed the Red Bull Athletes Collection for all Red Bull Athletes in over 100 sports.
As Brand Creative Director for the Oberalp Group (Italy) Dennis Hinze, founder of NƎTWORK, created & lead* the Global Design Strategy, Creative Direction and Product Identity for its 2 biggest brands - Salewa* & Dynafit.
In 2021 we have started to work with Puma on Creative Direction, Product Design and Advanced Product Engineering.
HOW WE WORK –>
CREATIVE DIRECTION /
Telling a story that people both inside and outside the brand believe in - Creative Direction has the power to define the `WHY´ for brands and products. It gives orientation for internal- and external teams and creates one voice - from design to production to communication.
CONSUMER MINDSET /
Identifying the codes of the Future Sport Consumer allows us to define the relevant performance and expression attributes for new product concepts.
PRODUCT DESIGN /
We create products & collections with the aim to build a unique identity. We therefor always design against a defined Product DNA and apply tools that can support the internal design teams in designing for the brand.
BRAND IDENTITY /
We design what is essential – finding the heart of your unique brand identity and expressing it across all your products and visual touchpoints. This, after all, is what commands attention and creates connections. And that’s what moves your brand forward.